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Scaling Up Success Podcast
Scaling Up Success is a podcast designed to inspire and educate entrepreneurs and business leaders on their journey to growth and development. Through in-depth conversations with successful small business owners and C-suite executives, we delve into the strategies, challenges, and triumphs that have propelled these businesses to new heights.
Discover the secrets behind scaling your business, from building a strong foundation to navigating complex market dynamics. Learn from those who have been there, gain actionable insights, and unlock your business's full potential. Join us as we explore the stories of innovation, resilience, and unwavering determination that define success in the ever-evolving business landscape.
Scaling Up Success Podcast
From Academia to AI: Building What You Were Born to Lead with Eric Goodman
What if you could reclaim 10–12 hours of your week while building a business that aligns perfectly with your strengths and purpose? Dr. Eric Goodman, former business school dean turned AI entrepreneur, reveals how this is not only possible but practical at the intersection of artificial intelligence, leadership development, and personal growth. From selling candy as a child to launching companies during college, Dr. Goodman’s entrepreneurial spirit has always been strong, even as academia briefly took center stage. Today, through Innovate AI Systems and i3 Empowerment Solutions, he helps entrepreneurs harness automation while staying grounded in purpose and human connection. “Most businesses don’t need more hours, they need smarter systems,” he explains, championing the use of AI to eliminate time-wasting tasks and free up space for meaningful work.
What truly sets Dr. Goodman apart is his emphasis on aligning business with personal mission. He challenges entrepreneurs to focus not just on profit, but on solving problems they care about so deeply, they feel compelled to act. This purpose-driven mindset fuels resilience and clarity, especially during tough times. “When your purpose aligns with your passion, game over, in a positive way,” he shares. His philosophy extends beyond business, encouraging people to live their legacy now, inspired by his own experience with the sudden loss of his father. “Don’t take your genius to the grave,” he urges. For those ready to unlock their unique strengths and communicate with greater impact, Dr. Goodman offers a free 90-second assessment at www.crackmycode.com/communicate.
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What's up everybody this Ryan Van Ornam with Scaling Up Success and Powered by Synergist today. Today I have Dr Eric Goodman. Doctor, how are you doing today?
Speaker 2:I'm fantastic and thank you for having me. I'm excited to be here to share some insights with your audience.
Speaker 1:Absolutely. We're super excited to have you on the program. I know we've been waiting a little bit to get this one on, and let's talk a little bit about a couple of the businesses that you got as we go along here Innovative AI Systems and i3 Empowerment Solutions. So easy for me to say, but no, let's talk a little bit about how did you get into those and what inspired you to get into those. Those, those businesses.
Speaker 2:Well, so partly if we start with innovate AI systems. You know I've been passionate about helping people maximize their potential and leverage their time. If there's one thing and I know you do an amazing job with time because you're helping people at synergist help people get their time back. It's so critical because that's the one thing they say that you can't. You know money can't buy time, but I'll tell you what.
Speaker 2:What excites me about AI is the potential to do that, because a typical client I work with is getting at least 10, 12 hours back a week, if not more a week, if not more, in many cases, a lot more than that because we're helping them really be able to eliminate that busy work in the same way that you support organizations and start scaling with AI in a powerful way. And as a business strategist, I'm always looking for game-changing tools and prior to starting Innovate AI Systems, that was my focus and it still is. It's how do you grow and accelerate quickly, maximize your results, your profitability and really figure out what your potential is. And it's all about creating leverage. And AI is one of those tools that really helps you do that, because the reality is most businesses don't need more hours. They need smarter systems. They need help, like you provide, and that's what we build with AI is those systems that can really automate things. So that's a little bit about innovating. I'll pause there and then I can share more about I3 in a minute, if you'd like.
Speaker 1:Yeah, so tell us a little bit about I3 empowerment.
Speaker 2:Yeah, absolutely so. I3 is a culmination of a couple different things, because the I3 stands for influence, impact and income, and our goal is to help individuals and organizations really, you know, step into their ability to maximize all three of those in a powerful way. Those in a powerful way and what we're doing within I3, we're really focused on personal and business growth through leadership, through sales, through communication and coaching programs to help people really clarify their vision, both personally and professionally or for their business, build a scalable, you know operation program and lead with confidence in what we're doing. So we offer, you know again, the training, the coaching, the workshops. We've got programs that help people really figure out what is their calling, what is their gift, and then also bringing their genius to the world, and so it's an ecosystem that we have between the two companies. We're really helping people leverage up their life in a way that they can start with one thing and it might just be getting clear we have a signature program within I3 called Ignite your Passion, which is helping people really figure out what is their gift, why were they meant to be here on this planet? You know, what are their strengths, how do they leverage them and focus on those things, what are their goals? What do they want their legacy to be? Because my passion and part of what drives me is people living their best life and not waiting. And part of that stems from an experience I had, 15 years ago almost, where my dad was killed in a car accident, and I think a lot of people put off, you know, like, oh, someday I'll do this, someday I'll do that, and they may wait to retire to do that. And well, what if that never happens? What if you get hit by that bus or you're in, if something happens, you know? And so what I'm all about is helping people create the life that they want to live and start living it and not just leaving a legacy, but living a legacy while they're on this planet. So that's a little bit of I3.
Speaker 2:And we've got things. We've got AI tools to supercharge that, to help people write books, to speak on stages, to guest on podcasts and launch podcasts and have a TV channel and it's all this whole ecosystem. Choose your adventure, but it's about visibility. And then the AI tools we have, whether it's for your social media, but it's about visibility. And then the AI tools we have, whether it's for your social media, whether it's for a business plan, a operation, standard operating procedures, hr, we've taken all these things that in many cases might take, you know, dozens of hours RFPs, proposals, you name it following up in systems, finding those leads. It doesn't matter, there's things can be automated through AI tools to really help you get there quickly. So you know, at i3, we just don't help people, businesses, grow, we help them grow into the leaders and something that businesses need that's going to make a difference. So that's a little bit about i3.
Speaker 1:That's phenomenal and, like you know, it saves so much of that. That process behind the scenes of like that could take hours that are down in minutes Now it's. It's pretty incredible with the, the, the technology that's being built out now and and uh, the process is. Once the processes are established, it's pretty phenomenal. What can happen on the backside? Would you agree?
Speaker 2:Oh I, I couldn't agree more. And that's where you know having the systems in place and I love the acronym for system, if you haven't heard it save yourself time, energy, money and stress, and that's something that I do for my clients every day, and that's what. So it gets me excited when we can help people do that to automate, to optimize and accelerate their results.
Speaker 1:That's phenomenal. So, going into that a little bit more, like as you've been developing this out, what are you most proud about with this business journey that you've been on? Because I mean, you came from the academia side at CU Buffaloes, right Like I'm an old Husker, so like you know nice. Oh man it hurts me every, every fall when we have to play. We don't play Colorado as much anymore.
Speaker 2:I know right.
Speaker 1:I love seeing those CU-Nebraska games, but how's that journey, now that you've been coming from the academia side, how's that affected what you've got going on here?
Speaker 2:Yeah, well, before I share that, I just a side note and a huge respect for the Huskers and my wife's family's from Nebraska. So there are many a Thanksgiving, because it was always on Thanksgiving that we would play each other and when we were in Nebraska celebrating Thanksgiving or here we had a house divided for many years, go big red baby yeah exactly so at any rate, go Big Red baby.
Speaker 2:Yeah, exactly so, at any rate. But with that, yeah, I earned my PhD at CU Boulder and, in business, as a professor, spent a number of years there, spent over a decade as a business school dean, leading VP of academics, and those type of roles as well. So you know, really at this point I'm sort of a I guess you could say a recovering academic, and about eight, nine years ago, and my favorite thing to teach was business strategy and I taught it from undergrad to doctor level and custom corporate programs, executives and developing that. So it's been a fun journey. Because I was an entrepreneur to start with, um back in the day as a child. I mean, I was that kid, I, I remember um, I I won a contest selling world's finest chocolate bars and I I got this audio cassette recorder probably a lot of other listeners don't know, we know what that is or the cd.
Speaker 2:They had these cassette tapes right in between the albums the vinyl, um, but it was the first time. Right In between the albums the vinyl Yep, but it was the first time I heard my voice and it was the coolest thing. But I remember that and I was thinking, gosh, with all that money I, you know I earned. I earned it for a good cause, of course, but I'm like I could make money. My dad grew up in the south side of Chicago on the project, so I wasn't, you know, in my coming up and upbringing I didn't have a lot and so every penny made a huge difference. I thought about gosh, if I could sell these and do this for that, why can't I sell it for myself and make money Absolutely?
Speaker 2:Anyways, long story short, I literally started selling candy out of my backpack to kids at school, set up the garage sidewalk sale, took the lemonade stand and put it on steroids. Garage like sidewalk sale, took the lemonade stand and put it on steroids. And that led to other things moneymaking, landscaping companies and a multitude of different companies, from employment, background checking to working with one of the largest ski resorts and offering certain, you know, modified season passes and just some really cool projects. When I was still in college, I ended up clothing, you know just a lot of different things, but I ended up going the corporate route. And this is something too that my dad very well-intentioned, obviously, and huge respect for his work, integrity, but he was that person wired to work for a company, retire 30 years with that gold pocket watch which is no longer reality. But at one point he said why?
Speaker 1:don't you just get a real job?
Speaker 2:Even though I was having a lot of fun doing these things, and I listened to him and, in part, this is my coming back to my entrepreneurial roots after that experience to say and I think that's part of the goal for Ignite your Passion too is because even my mother and this was a conversation we had, and she just passed a few months ago, by the way, and you know she said I wish I would have lived a life true to myself, not the life that others expected of me.
Speaker 2:I think for everybody to look in the mirror and huge respect to others that are listeners, that are business owners, entrepreneurs because you get it. You know that you've got to stand for what you believe in. You've got something that you've created that you think can benefit others and make a huge difference in the world. And so, understanding that, you know my passion is supporting you to get your message out, and sometimes you know it can be a mess in your life. That becomes your message to others If you're a chapter ahead or you've figured out a product or service that you know you wish you would have had, and that's where the best things come from. Right, like I couldn't find this, so I created it, and that's what's so cool about you know, entrepreneurs.
Speaker 1:I love that and it's that's what pushes our society forward is those people that are willing to step out and, you know, say like hey, I can do something a little different or a little better than what the norm is currently. So, you know, props to you, to, to, to stepping out of the academia side and moving into the entrepreneurial side and you're doing amazing work. So, absolutely, man, you know props to you. So what, as you, as you, as you build these things out, what unexpected opportunities have came. You know, because of these, these roles that you, that you put yourself in, oh my gosh.
Speaker 2:I mean, every day there's something that comes up. I just I'm a generator and I'm a creator and I find these different things and connect the dots, I guess. One example that I'm really excited about and it's sort of brought together stuff I actually trained a publisher that published my last book on this methodology for sales, and it's been a game changer for my clients and I helped that company actually that created it, create a tool that was called the future of sales by Forbes, and we created an AI tool. This was pre COVID that I've trained Google's cloud division, their sales team on and others, but it typically see a conversion rates go from 20 to 80%.
Speaker 2:Bottom line, though. We applied it to the book writing process because you think about what creates and influences somebody to buy. There's a science behind it, it's evidence based and it's about the language you use. I'm also a master practitioner in a field called neuro linguistic programming. Some people might know that because people like Tony Robbins popularized it. I was actually did a firewalk with Tony Robbins back in 1987 before people knew like who he was, so it dates me a little bit, but at any rate, it's using language and what we ended up doing after training him is, you know, obviously the same thing applies when you're speaking and you're influencing others, and it was created actually for sales, but it's all about emotional intelligence Bottom line. We embedded it in a system and that led to a discussion because of AI and the other things I was doing. I'm like you know what this book writing process could be enhanced and I think we can maintain an authentic voice in doing it, and we built out first a playbook.
Speaker 2:Obviously, there's a lot more accessibility now that ChatGPT is out there and OpenAI and Gemini and Cloud and Complexity I now that ChatGPT is out there, and OpenAI and Gemini and Cloud and Complexity I mean, the list goes on but there's a lot of things that those tools do not do out of the box, and so we built a proprietary platform for writing books, which has been phenomenal and it's. You've got an AI agent, which we built for obviously other applications as well, for organizations, so they can automate stuff, but it figures out your voice. You've got everything there and then you can work on, obviously, crafting your book, and so we do a one day at least. The format has been since last year one day workshop where you're writing your book and then you've got access to the ai tool for a month and it's been a game changer because from that um process, that was unexpected, because it's like we we started just a conversation Like you know, how could you use AI?
Speaker 2:Like. And now it's like he, as a publisher and he's one of the leading publishers in the U? S, published over 15,000 books, and probably your audience has heard of a lot of these people that he's published book for is like Ed Milet, john Lee Dumas, rachel Peterson, he's working on a new book with Peter Diamandis right now. I mean, the list goes on, and so who's who of the non-fiction writers in the professional development business space? And so that's one example. But I had another call this morning where my wheels are spinning. I'm like, oh my God, like this is a huge opportunity. So a lot of collaborations with others that have something that we can AI-ify if you will and create tools to accelerate processes. So that's what's really fun is co-creating things as well as supporting organizations.
Speaker 1:I love that man, I love that. And one of the things that kind of leads into this is you're building out your organization is like, as much as we want to streamline the process, we want to use technology, it still comes back down to the human element and I know you have an assessment and a whole program behind the scenes with the neuro-linguistic side of stuff. But how do you feel like that companies can build and maintain strong culture within their, within their companies? Because I feel like that's kind of like some of the secret sauce that kind of gets overlooked. What? What's your thoughts on that?
Speaker 2:oh well, absolutely, and it's interesting you bring up that because that's really the broader thing, particularly with the i3 empowerment solutions, because we do a lot with organizations to help help them build high-performing cultures and it starts with high-performing individuals and building teams. And, coming from a background academically and theoretically, my focus is in organization development and change, which is building high-performing organizations, and it's really about culture as a key part of it. So I've written articles, book chapters, on culture and how you do that, and so the human aspect of that is so critical in what you do in any organization. Because the biggest complaint, even when I was a dean, you know overseeing business programs from you know Fortune 100 companies that we worked with. You know they had a lot of executives in the programs and even you know students that are coming out of high school going into college. It's like, can't you just teach these people to communicate, to get along, to avoid conflict or know how to manage conflict, to lead, and it's really the what people refer to as the soft skills, but there's the power skills and emotional intelligence.
Speaker 2:We do training in emotional intelligence, which is critical because the biggest issue in any organization is communication. And so when you talk about empathy, emotional intelligence and those things. Those are things that are really critical. In fact, actually, the AI tool that I mentioned, that I helped the company you know create for the sales thing, was really considered the first AI tool with empathy. So it's bridging the gap, but you've got to build it's, for my focus is people, process and technology.
Speaker 2:Those are my gifts to the world is helping people, optimize those and figure out how, like a rope or a thread, they're woven together to create a strong performing team and an organizational culture where people can actually thrive and they're engaged. We know there's a lot of data on organizations and from Gallup you know study after study that comes out with the level of disengagement and if you don't have engaged employees, you're not going to have engaged customers. You got to start there. And then part of that also is providing an opportunity with programs, even our ignite, your passion program. Individuals can take it, but we can also offer it within organizations because they want to. They recognize the power that most employees are not showing up fully to work right. So if you can actually engage their heart and their mind and leverage their strengths, it's a game changer for your business and it's finding the right position and fit that helps develop them and increasingly important for the newer generations to see that, as a company, you're investing in those individuals.
Speaker 1:I love that, I love that, and you know you gotta, you gotta, give that time and that those resources to uh, continue to grow out your business. You know, with cause it starts with with the people that that are, you know, invested in the company with you. So I totally agree on that, a hundred percent. Um, let's, let's switch gears a little bit here. So, like, as I mean, you've been successful in every, every genre that you've been in, like what's one little, one little nugget, one little hack, that one little piece of advice that you would give to somebody that wants to start their own entrepreneurial journey?
Speaker 2:Well, I would say this I mean, I think the advice is figure out what you're really meant to be doing.
Speaker 2:And you know, and part of my mantra and I've got a LinkedIn newsletter that I put out twice a week called Confidence and Leadership and one of the things I have actually on my header is build what you were born to lead, and I think, for people to really understand what that is and get clear on that, because I've helped hundreds of thousands of people students, executives when you look at getting that clarity because the reality is, if, if it's just something and you're looking at it, well, I can make some money at it, or whatever it's going to be a grind it's got to be something that you're passionate about, that you wake up excited to do every day like you can, can't wait, and if you had to take a day off, it would be painful to do it. And I'm not saying you need to be a workaholic, but I think it's that difference in terms of um, you know making a difference and are you, um living to work? Are you working to live?
Speaker 1:Right, I agree, I got, I got a follow-up question to that Cause. Like there's, there's two ways to look at it. It's like follow your passion and your passion will lead you to where you want to be. But also, if you don't have the strength of your passion, it may be your passion is not your strength. Like, how do? You like what? Which? Which path do you follow? Do you follow? Do you do you follow your passion or do you follow the strength of what you do?
Speaker 2:Well, I would say this because there's a lot of people and I was actually I don't know if people may be familiar with Peter Drucker. He was considered a guru in the management leadership realm and I was. I remember seeing him and Andy Grove, who was the former CEO of Intel, at an event and they were both talking about stuff and it was when intel did this little pivot in terms of their business model completely, and he had written a book, andy grove.
Speaker 2:only the paranoid survive and the reason I share that, as peter said, something that just stuck with me for and it still, to this day, sticks with me and he said you know you can take. He's written dozens of books and hundreds thousands of, probably, articles I mean just prolific in the management, leadership realm and in building cultures and high performing executives and looking at what they do. But he said, the thing you know you can, you don't have to read all these books and all these things I've written, he said. It boils down to this he said, if you want to be successful, you need to maximize people's strengths and minimize their weaknesses, and part of the role is your leader and leading yourself. You can't lead others unless you're leading yourself. And so, to get back to this idea of passion, you know yeah people say you know, follow your passion and the money will follow.
Speaker 2:But I think you've got to look at it this way. You know what is it? That is a strength that's in alignment, and that's why I'm so committed to helping people understand their strengths and start from a position of your strength and actually leverage it. It doesn't mean that there's people that are exceptionally competent at things and I know I was in some of those roles as well where you climb to the top of the ladder and you're like well, wait a minute, is this ladder leaning against the right building or structure? Like, is this where I want to be at the top? And you can then pivot. And so one of the things I'll share with your listeners is, if they want a quick way to understand at least some of their strengths and then also how to communicate with others, if they go to their strengths, and then also how to communicate with others, if they go to it's online just it's a wwwcrackmycodecom slash communicate. They can get a complimentary report. Take them less than 90 seconds to do it. You're sorting some cards in terms of what's most important, what's most like you, to least like you and you'll get a report back that talks about your strengths and I think, starting with something self-awareness is is is really at the crux of this, because there's so many people that are not taking the time. They spend more time planning a vacation or a trip than they do their life, right, right, so you know.
Speaker 2:My advice again, just to sort of echo, what I'm doing is don't start a company just to make money, right is. Don't start a company just to make money, right, yeah, don't have a problem, something the world needs, something that you care so much about that you'd feel guilty not solving it. And what I mean by that, too, is you know what, if you were on your deathbed and you're reflecting and you think about all the things you accomplished but, more importantly, the things you didn't accomplish, or that person that you could have been shows up on your deathbed and you see that and you're like, oh crap in, you know what, don't take it to the grave. And that's what you know for me, that's what drives me, because if I don't bring this, these skills and these abilities for people to live the life that they want, to really own that, because entrepreneurship will test you.
Speaker 2:It's going to stretch your time, your energy, your confidence, your identity. And if you're not deeply and I mean deeply like your why, connected to why you're doing it, then you know what that resistance and everything else you're just not going to be. It's going to knock you down and that's going to make or break your success.
Speaker 1:I was listening to a podcast and Ed Milet said this. He said, uh, uh, when he believes, like when you die, you're going to meet the true self of who you should have been during that life, and like, do you is, is the the person that you ended up being or like in that in that time? Are you, are you like an exact copy, or are you like a twin of that person? Or did you, like you know, whether it's physical, whether it's like, did you go down a certain path? Like you know, like man? That that just resonates with me, Like what strengths am I, am I playing into? Like, am I am I not, you know, being the most physically you know, like gifted version of myself, like all of these things, like it's. It just resonated with me so much you talk, you know, very briefly about that, but I it just, god, it hit me so much that we could just be that play to my strengths every single day.
Speaker 2:Well, absolutely, yeah, I mean I think I appreciate hearing that because I think for a lot of people and it doesn't just have to be in business, to your point and when I do, I work with my coaching clients. We look at your whole life holistically. You know your career, your finances, your family, your relationships, your religion or spirituality, your friends, like all these different aspects of your life, your health, nutrition and so forth and figuring out like, okay, how am I, am I optimizing who I am becoming? It's a journey right Every day. You know this idea of our future self and I'm, you know. Are you aligned with that, I think, is really the key and that's what I love doing.
Speaker 2:And it's the same thing in organizations when you look at the organizational alignment with leadership and strategy and structures and systems and rewards and you know all these other things that are happening, even the physical out of an organization or the offices like, is it aligned with what you're doing?
Speaker 2:And so for an individual to have their personal strategy and that's one of the things when I was at Boulder, I remember I would teach strategy to undergrads and we talked about strategy, but I made it relevant Like, you know what we're going to do a personal.
Speaker 2:You may be familiar with the idea of a SWOT analysis. You're looking at your strengths and weaknesses yeah, like opportunities and threats externally, like you're not just going to do this on a business, you're going to do it on yourself, like you need to look at that, and then here's the model and the framework you're going to use to do that. So, even though that was decades ago, you know, 30 plus years ago I still use that same philosophy when I'm working, whether it's with a company or an individual, to help them figure out how they can maximize their potential. And we talk about potential most of the time we have no clue what our potential is. We're living a fraction, a certain percentage, probably single digit, of what's really possible. And and and that's where I think, when you have the opportunity to really get to know yourself, you know that's the game changer and it boils down to purpose, vision, when your purpose, here's the thing.
Speaker 2:I would say it this way, because passion is like the fuel that's going to maybe help you with your stamina, but it doesn't guarantee success. That's going to maybe help with your stamina, but it doesn't guarantee success. It doesn't. But when your purpose aligns with your passion, game over you know what, in a positive way, because those profits are going to follow.
Speaker 1:Absolutely. It's like just back up the truck right, because like you can't be stopped because you're in such an alignment. And I love that man and honestly, I could talk to you for hours. I love what you got going on, man. It's been a pleasure having you on here. What is one thing that's coming next for Dr Goodman?
Speaker 2:Oh my gosh, there's some big things coming. It's exciting. Well, one of the things that's really cool that I'm excited about is, within Innovate AI Systems, we have the AI Edge, which is a mastermind, and so you know, obviously working with a lot of different organizations to build in AI tools, and I was just speaking to a group yesterday of 30 entrepreneurs, business owners, a lot of digital marketing experts in this audience, and you know, there's so much, so many people are trying to figure out AI and what to use, what not to use, different tools that are out there. How do I create these things? So you know, what we've created is a mastermind that gives you access to dozens of tools where you don't have to be a prompt engineer. You know we've taken the ability to craft with our expertise, those prompts in a game changing powerful way, so you don't have to learn, you don't have to worry about oh, is it this tool or that tool? A lot of people waste money and they're not in alignment in the same way with these things that you're doing, like, what do you want the tool to solve for? So that's something that I'm really excited about and you know, within Innovate AI Systems, being able to provide a suite of tools that not only provide simple, easy ways to create resources. If it's, you know, several months of content that they need. If it's marketing plans. If it's social media stuff, it's a business plan. If it's, you know, just posting things, I mean HR, standard operating procedures, the list goes on. We've built things out in various functional aspects that a business needs in finance and accounting and tools that they can access. So that's super cool because I think you know it's making it accessible. And then if people want to go beyond some of the tools where they're filling in forms or using some of that interactive thing to get there, we can also then automate it completely with AI agents to do those tasks. So it's running 24-7.
Speaker 2:The other thing that I'm excited about and I've had it since last year, but I'm really scaling up with the use of allowing my clients to interact with me 24-7. You're like 24-7? And what I mean by that is my digital clone that has everything decades of information and expertise and so my clients can actually call and talk to me, hear my voice, they can video conversation with me, they can chat with me and get the information that they need. So it just allows me to get my time back as well, because I can be available and I'm not trading my physical time for money, but I'm looking at that. So those are probably two of the more exciting things.
Speaker 2:And then also um, really leveraging up and taking our book writing process. The next. Historically, we've done it always the third saturday of the month. We'll probably still do that in june. For that third saturday again, it would be june 21st um.
Speaker 2:But we're changing the format to make it even more streamlined because we've learned a lot from the people that have gone through and it's so exciting to see people finish a book and create a book workbook. We've had people that create um then from that like a signature talk or they do other things. And one of my favorite things is um. We've we create custom AI songs for businesses with their brands or for events or people with their podcasts, intros and outros, and that's really taking off. So and that's just it's fun helping somebody take what they've created and bringing the voice. I've had people cry when they hear a song. They're like, oh my God, this is what I've built and it captures the essence of it so well and that becomes their identity. So I could go on. I'm sorry, I know you asked for one, but you're like the dose Equis guy.
Speaker 1:You're like the most interesting man in the world. You got all kinds of stuff happening, my friend, I love it. I absolutely love it, man. Well, thank you so much for being, uh being a part of our scaling of success. Uh podcast today. I it's been an absolute pleasure getting to uh know more about you, know more about what's going on in your world, and uh can't wait to see what's coming down the pipeline for you, man. Uh, best of luck with everything and thank you so much for your time today.
Speaker 2:Yeah, thank you, ryan. Appreciate it, such a joy.
Speaker 1:Absolutely. Once again, Ryan Van Orden, with scaling up success podcast power by center. Just have a wonderful time. Everyone take care.
